Join with Greenpeace and demand accurate seafood labels


What’s the problem?

Australia’s seafood labelling laws fail consumers, fishers and the environment. We consume an estimated 370,000 tonnes of seafood a year. Over the years, domestic production has failed to keep up. As a result, Australia is now a net importer of seafood with more than 70 per cent of seafood coming from overseas. Despite this, the majority of Australians believe they are mostly purchasing Australian seafood: a perception which, according to Greenpeace, is perpetuated by inadequate labelling.

Current labelling laws don’t require food brands, restaurants, or other seafood sellers to accurately identify the species of seafood sold or disclose where it was caught.

“Around the globe many fish stocks are declining. Poor practices in some fisheries are threatening fish species, destroying habitats and undermining workers’ rights. Consumer health is at risk. For example some shark species contain high levels of mercury, but because of poor labelling people eat it unaware of the consequences.” – Greenpeace

What can we do?

Greenpeace’s campaign ‘Label my Fish’ is designed to see new Australian laws requiring more complete and accurate information on seafood labels, in particular; what species of fish it is, where it is from and how it was caught or farmed.

“Simple measures, requiring labelling of what fish we are eating, where it is from and how it was caught, are long overdue and will bring Australia into line with the European Union.” – Greenpeace CEO David Ritter

Supporting Greenpeace

The Wishing Well was established in 2010 to offer children in out-of-home care, such as foster care and residential care, a range of healing and treatment options usually not accessible as a free therapy in mainstream health.

The Wishing Well raises funds to enable children and young people to access developmentally-appropriate and trauma-informed treatments shown to be highly effective in dealing with severe trauma and neglect. These therapies respond to the unique needs of each child and young person.

The Wishing Well is a not-for-profit incorporated charity organisation, established and managed by people seeking to improve outcomes for children and young people in out-of-home care and their families. The Wishing Well recognises the importance of the act of giving. We recognise the significance of the participation of community members and all donations are most appreciated.

The Wishing Well operates ethically, effectively and empathically with a view to achieving quality outcomes and a satisfying working environment, and as such we support organisations that encompass similar ideals.

The Wishing Well gratefully receives donations, funding and resources through bequests, corporate partnerships, fundraising events, grants, online donations and other fund raising activities. Money donated to The Wishing Well enables traumatised children access to healing therapies. Please see our website for more information:

How you can help

Your message to the Federal Government will help urge them to reform Australian seafood labelling laws to allow us to make an informed choice about what seafood we buy and eat.

Send your message to the Federal Government and demand accurate seafood labels now:



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