Join with Avaaz and help stop the deadly Ivory trade
The ivory trade is pushing elephants to the edge of extinction, and Yahoo is making a killing from trinket sales in Japan. The company sold an estimated 12 tonnes of elephant tusks and fashioned pieces of ivory on its Japanese auction site between 2012 and 2014, prompting the activist network Avaaz to launch a petition that has attracted more than one million signatures.
100 elephants are being massacred a day, and their emotional intelligence means they understand the horror of what is happening to them.
Referring to the trade as Yahoo’s “bloody secret”, the petition calls on the chief executive of the company, Marissa Mayer, and Japanese head, Manabu Miyasaka, to “urgently stop all ivory sales from sites/platforms in Japan and all other markets”.
Several big brands like Google and Amazon are refusing to sell ivory. Yahoo is one of the few major online markets left. But we could influence that decision. Right now Yahoo is losing some of its best employees, and the CEO is offering millions to convince people to stay. If we threaten to lift the lid on Yahoo’s bloody secret, she could lose staff even faster, and may reconsider the costs of this cruel trade.
The Environmental Investigation Agency (EIA) has accused Japan of undermining international efforts to protect Africa’s elephants by failing to crack down on illegal registration practices.
“Traders talked freely about how to evade or defraud the system and clearly had no reason to believe the government of Japan would ever look very carefully at their activities,” the report said.
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How you can help
Sign now and help Avaaz stop the deadly ivory trade. Send your message to Yahoo Japan:
“As global citizens, we are appalled that you allow ivory to be sold on your site/platform, fuelling elephant extinction. Major brands like Google and Amazon now responsibly refuse to take part in this bloody trade. We call on you to urgently stop all ivory sales from sites/platforms in Japan and all other markets.”